I Build Marketing Strategies That Drive Growth.
I help eCommerce brands and businesses build smarter acquisition systems through Meta Ads, Google Ads, creative strategy, and data-driven optimization.
About Me
I’m Abubakar Riaz, a results-driven Performance Marketer with 3+ years of experience helping eCommerce brands and businesses grow through Meta Ads, Google Ads, creative strategy, and conversion-focused marketing.
My approach goes beyond simply launching campaigns. I focus on understanding the product, audience, creative, funnel, and campaign data to identify what is actually driving growth.
Over the years, I’ve worked across eCommerce and lead generation, managing campaigns, developing creative strategies, optimizing ad accounts, analyzing performance, and scaling winning products and campaigns.
At Bella Footwears, I helped scale an eCommerce business from zero to PKR 20M+ in monthly sales while achieving a ROAS of 10.
For Fused, I restructured the Meta Ads strategy around a full-funnel approach and improved ROAS from 2.5 to 6.
I helped multiple ecommerce brands for boosting sales and many businesses to generate highly qualified leads that generated good revenue for them.
My core expertise includes Meta Ads, Google Ads, creative strategy, audience research, retargeting, campaign optimization, conversion tracking, Lead generation and eCommerce growth.
I believe successful advertising isn't just about spending more. It's about having the right strategy, creative, audience, funnel, and optimization system working together.
― Skills
Meta Ads
Google Ads
Lead Generation
Creative Strategy Creation
Boosting Ecommerce Sales
― Work experience
Project manager
Yeall & Co / Aug 2016 - Aug 2018
I was lucky to learn the ropes at Yeall Co., where I worked with an international team on projects including edible smartphone cases and human cloning.
― Education
Columbia University
Master's degree, International Business / 2016 - 2018
Stanford University
Bachelor’s degree, Business Administration / 2012 - 2016
― Courses
Agile methodology
Spaetzle Institute / 2016
Senior project manager
Stilltech / Aug 2018 - Present
I’ve been central to delivering two extensive projects while working at Stilltech, both in the augmented reality space.
Project management methodologies
Knödl Labs / 2017
“Whenever I am in a difficult situation where there seems to be no way out, I think about all the times I have been in such situations and say to myself: I did it before, so I can do it again.”
- Idowu Koyenikan
― JEREMY WATSON
We've worked on many projects together with Brooke at Stilltech, and she's a true asset to any team. She's a team player, but think on her feet and never settles for a no. Her ambition and passion for what she does is uncanny, and it's been a pleasure to see her progress and grow more confident in her professional role over time. I thoroughly recommend her for any leadership or project management roles.
Brooke was my manager at Yeall & Co and taught me everything I know about project management. As an intern, she never treated me differently from other team members – instead, she whole-heartedly embraced my ideas and input. She helped me to think about the bigger picture and implement strategy into my everyday work, but also showed me how to bring people together and unite them for a single goal.
― LIANNE HAYES
What they say:
Let's talk
